Monthly Archives: February 2016

Generate more revenue and increase brand awareness through the use of thermal paper receipts

Most businesses hand out thermal POS receipts not only for tax and compliance reasons, but to also facilitate with any return of goods (retail) and for general customer satisfaction.

Unfortunately most businesses are not making the most of their thermal paper receipts.

Receipts can engage customers, amuse or even stimulate more purchases. Receipts can instantly communicate to the customer who the vendor is.

In summary, a well-designed and well-utilised printer receipt can help make money and promote your business! It is also easy to implement and doesn't cost much.  

Ways to achieve this is to:

1. Include the company logo on the receipt, making it more attractive and enforcing the brand once more, especially when your customer is at home and doing their tax return or financial reconciliations.

2. Include a Coupon with an expiry date, this way the customer must hold on to the receipt.

3. Engage your customer with your receipt for example AllReceipts (from Star Micronics), or have a look at SmartReceipt. SmartReceipt will let your printer dynamically create receipts with specialized coupons and other offers.

How do you create/set up the logo? Here are links to some of the major receipt printer manufacturers:

1. Epson
2. Star
3. Seiko 
4. Citizen 
5. Brother

Example 1:

Example 2: This receipt has compelling information and is likely to be valued by the client, notice both the use of the QR code, and the free offer of a cookie, to get the client clicking on the website, generating more traffic: 

Please contact us if you have any questions!